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The Start - Building a company on strategic plan execution

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When building a new company there is always a 'start', of course by the time that you write your first blog post for a new company it's usually well past the starting point. 

Most likely, you have already looked at a market and said "something's not right and we can do a better job".  You have already vetted the idea to any number of people and hopefully, most think you are crazy and just enough are pushing you on, you've got your product out, at least as a first release, (release early and release often as Guy Kawasaki says) and you are actually ready to tell people what your idea is, what you stand for and how you are going to approach the market.

Well, that is where we are at this moment.  As you may have gathered from our Web site, we think there is something wrong with how strategic plans are implemented today.  What we see is the lack of a really simple action oriented on-line solution to help organizations implement strategic plans and we mean to solve that problem.

  • We are solving this problem by using simplicity as a guiding principle, this is not going to be complicated, if you have a plan we can help you implement it quickly
  • We want people to use our product to implement more strategic plans than ever before
  • We are doing so by eating our own dogfood (upcoming posts will focus on how we used our own tool to launch this business)
  • We are also going to do this by continuing to ask questions of our customers and others who are focused on strategic planning and who are driving strategic plans in their organizations
  • We will ask those people to share those insights with our customers and we will build on those ideas creating the best product and customer experience for what is a critically important part of business success, the execution of your strategic plan.

We look forward to a continuous dialog and we hope to make all of our customers experts in the implementation of strategic plans, because if they do then we will be successful as well.

Thanks,

Ed Loessi


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